PREVIOUS PROJECTS
MAKER’S MARK // @NATGEO INSTAGRAM STORY
Writer/Producer: Alicia E. Burgess
Editor: The Garden Creative
Senior Creative Director: Melissa Marks
Account Manager: Andrea Vecchio
Project Manager: Vanina Harel
National Geographic and Maker’s Mark both recognize how important clean water is for our planet and our lives. That’s why they’re encouraging everyone to use Earth Day as inspiration to volunteer in a local water cleanups to help make a positive impact.
Voiceover work by Scarlett Johansson.
This Instagram Story went live on April 22nd, 2019.
THE NORTH FACE // @NATGEO AND @NATGEOADVENTURE INSTAGRAM STORY
Writer/Producer: Alicia E. Burgess
Editor: Kaitlyn Whitehead
Senior Creative Director: Melissa Marks
Account Manager: Heather Rogers-Baum
Project Manager: Vanina Harel
Earth day should be a national holiday! So says The North Face and National Geographic in this co-branded Instagram Story, featuring a selfie video and images from National Geographic Photographer and Explorer, Renan Ozturk. With a focus on empathy and appreciation to drive conservation, the message inspires the audience to sign a petition to give everyone the opportunity to celebrate our planet.
This Instagram Story went live on @natgeo and @natgeoadventure on April 21st, 2019.
POLO RALPH LAUREN // @NATGEO INSTAGRAM STORY
Writer/Producer: Alicia E. Burgess
Editor: The Garden Creative
Senior Creative Director: Melissa Marks
Project Manager: Vanina Harel
In anticipation of Earth Day, National Geographic and Polo Ralph Lauren partner to highlight the latest contribution to sustainable clothing: the Earth Polo. Made completely out of reused plastic, it’s one of the newest innovations to help combat water pollution and promote choices that prioritize conservation.
This Instagram Story went live on April 18th, 2019.
VISIT FLORIDA PRISTINE BEACHES CUSTOM ARTICLE VIDEO
Native Post: nationalgeographic.com/travel/destinations/north-america/united-states/florida/partner-content-floridas-pristine-beaches/
Writer/Producer: Alicia E. Burgess
Editor: Umberto Lee
Senior Creative Director: Melissa Marks
Senior Manager, Digital Production: Ali Cloherty
Account Manager: Heather Rogers-Baum
Project Manager: Vanina Harel
There’s a beautiful beach in Florida for every type of interest. National Geographic details the variety that makes these beaches so special with a custom video in partnership with Visit Florida, bringing the larger hub of articles to life.
This video was published April 22nd, 2019.
NIKON Z7 MIRRORLESS // @NATGEOTRAVEL INSTAGRAM STORY
Writer/Producer: Alicia E. Burgess
Edit: The Garden Creative
Senior Creative Director: Melissa Marks
Account Manager: Jaime Wachtel
Project Manager: Vanina Harel
What makes using mirrorless camera advantageous while traveling? This Instagram story takes footage shot by National Geographic photographer Brian Skerry on a Nikon Z7 while in assignment in remote and beautiful Norway.
This Instagram story was launched on @natgeotravel on January 24th, 2019.
NIKON Z7 MIRRORLESS // @NATGEO INSTAGRAM STORY
Writer/Producer: Alicia E. Burgess
Edit: The Garden Creative
Senior Creative Director: Melissa Marks
Account Manager: Jaime Wachtel
Project Manager: Vanina Harel
Take a look behind the scenes of National Geographer photographer Brian Skerry's latest assignment, and learn how he combats challenges with wildlife and weather conditions.
This Instagram story launched on @natgeo on January 22nd, 2019.
THE NORTH FACE // NATIONAL GEOGRAPHIC "YOUR SHOT" INSTAGRAM STORY
Writer/Producer: Alicia E. Burgess
Edit: The Garden Creative
Senior Creative Director: Melissa Marks
Account Manager: Heather Rogers Baum
Project Manager: Vanina Harel
Along with The North Face, National Geographic encourages enthusiasts to follow their curiosity and participate in October's "Your Shot" assignment. The photography competition is themed around urban exploration and discovering beauty all around us, even in metropolitan spaces.
PENFOLDS // @NATGEOCHANNEL INSTAGRAM STORY #1
Writer/Producer: Alicia E. Burgess
Edit: The Garden Creative
Senior Creative Director: Melissa Marks
Social Media Director: Hillary Ossip
Project Manager: Vanina Harel
This informational Instagram story was produced to promote the Penfolds commissioned documentary “Great Innovators: The Rise of Australian Wine” airing on National Geographic.
The story went live on @natgeochannel on October 18th, 2018
PENFOLDS // @NATGEOCHANNEL INSTAGRAM STORY #2
Writer/Producer: Alicia E. Burgess
Edit: The Garden Creative
Senior Creative Director: Melissa Marks
Social Media Director: Hillary Ossip
Project Manager: Vanina Harel
This informational Instagram story was produced to promote the Penfolds commissioned documentary “Great Innovators: The Rise of Australian Wine” available on demand.
The story went live on @natgeochannel on October 25th, 2018
Fall 2018
NATIONAL GEOGRAPHIC // JURASSIC WORLD FALLEN KINGDOM INSTAGRAM STORY
Writer/Producer: Alicia E. Burgess
Digital Manager: Kimberley Kopp
Senior Creative Director: Melissa Marks
Project Manager: Vanina Harel
Agency: Essence Global
Edit: The Garden Creative
In this partnership with Universal Pictures on @natgeo and @natgeowild, go behind the scenes with Jurassic World: Fallen Kingdom's puppeteers and experience the magic behind the film's incredible dinosaurs. Video Assets provided courtesy of Universal Pictures
Summer 2018
MICROSOFT SURFACE // YELLOWSTONE LIVE INSTAGRAM STORY @NATGEO
Writer/Producer: Alicia E. Burgess
Edit: DC Collective
Senior Creative Director: Melissa Marks
Graphics: Carla Daeninckx and Matt Jenkins
Project Manager: Vanina Harel
@natgeo piques their viewer's interest in the geography and wildlife of Yellowstone National Park in anticipation of Yellowstone Live airing on National Geographic
Summer 2018
VISIT MAINE / NATIONAL GEOGRAPHIC TRAVEL CUSTOM FACEBOOK VIDEO
Native Post: https://www.facebook.com/natgeotravel/videos/10155856990858992/
Writer/Producer: Alicia E. Burgess
Edit: Umberto Lee
Senior Creative Director: Melissa Marks
Senior Manager, Digital Marketing/Production: Ali Cloherty
Agency: BVK
NatGeo Travel knows that people long to go off the beaten path and discover unique travel opportunities. That's why we partnered with The Maine Office of Tourism to highlight some of the best summertime options in Maine.
Summer 2018
BASS PRO SHOPS / WICKED TUNA CUSTOM TUNE-IN
Written & Produced by Alicia E. Burgess
Edit: Evolve
Senior Creative Director: Melissa Marks
In this co-branded custom tune in, Bass Pro Shops returns to sponsor the 7th season of Wicked Tuna on National Geographic. Features in-show product integration.
Spring 2018
RED LOBSTER / OCEAN STACK CUSTOM TUNE IN
Writer/Producer: Alicia E. Burgess
Edit: FreshTV
Senior Creative Director: Melissa Marks
Red Lobster and National Geographic both respect and admire the oceans. This custom tune in drives consumers to a Red-Lobster sponsored stack of Ocean Shows on National Geographic.
Winter 2017
CESAR "MOMENT OF JOY" CUSTOM BILLBOARD
Writer/Producer: Alicia E. Burgess
Edit: 2C Media
Senior Creative Director: Melissa Marks
This custom billboard created for Cesar Dog food on NatGeo Mundo brings the everyday joys of dog ownership to life.
Translation: "I love playing with my dog--almost as much as he loves eating Cesar dog food."
Spring 2017
LOWES / PRIMAL SURVIVOR CUSTOM TUNE IN
Writer/Producer: Alicia Burgess
Edit: The Garden Creative
Senior Creative Director: Melissa Marks
Fall 2016
GENERAL AUTO / NATGEO WILD FACTOID
Written/ Produced by Alicia E. Burgess
GFX by: Click2X
Senior Creative Director: Melissa Marks
Spring 2016
EMILY'S LIST PSA
PSA made for Motion Graphics and Effects Course, American University.
Supervised by David Taschler.
Made Entirely in After Effects & Illustrator
Spring 2015
"MILUJETE MNE?"
DO YOU LOVE ME?
A short film by Gabriel Bera and Alicia E. Burgess on 16mm.
Shot in Prague, Czech Republic.
Summer 2015
NBC4 "POPICALS"
Popicals Produced, Shot and Edited daily by Alicia E. Burgess, airing daily on NBC.
Supervised by Heather O'Hara
Summer 2015
NBC4 FACEBOOK PROMOS
Edited by Alicia E. Burgess for NBC4's Facebook page, promoting upcoming stories.